App Store Pricing Report: Q3 2025
Comprehensive market intelligence covering 135.8K apps across Apple App Store & Google Play. Covering July–September.
Key Metrics
Executive Summary
As of Q3 2025, App Pricing Lab tracks 135.8K apps across the Apple App Store (118.0K apps) and Google Play (17.8K apps). 93% of all apps are free to download, while 8% offer in-app purchases as a monetization strategy. Data reflects the current state of the app stores.
The average rating across all tracked apps stands at 3.8 out of 5 stars. Among paid apps, the average price is $54.82. We detected 4 IAP price changes during this period.
App Price Distribution
How apps are priced across both stores.
| Price Range | Apps | Share |
|---|---|---|
| Free | 126.0K | 92.8% |
| $0.01–$0.99 | 1.9K | 1.4% |
| $1–$4.99 | 5.0K | 3.7% |
| $5–$9.99 | 1.7K | 1.3% |
| $10–$24.99 | 737 | 0.5% |
| $25+ | 406 | 0.3% |
Rating Distribution
User rating breakdown across all tracked apps.
| Rating | Apps | Share |
|---|---|---|
| 1–1.9★ | 19.4K | 14.3% |
| No Rating | 11.0K | 8.1% |
| 2–2.9★ | 3.5K | 2.6% |
| 3–3.9★ | 12.4K | 9.1% |
| 4–4.4★ | 26.6K | 19.6% |
| 4.5–5★ | 62.8K | 46.3% |
Top Categories by App Count
| # | Category | Store | Apps |
|---|---|---|---|
| 1 | Games | 🍎 Apple | 18.0K |
| 2 | Education | 🍎 Apple | 9.8K |
| 3 | Utilities | 🍎 Apple | 8.1K |
| 4 | Health & Fitness | 🍎 Apple | 6.5K |
| 5 | Business | 🍎 Apple | 6.3K |
| 6 | Lifestyle | 🍎 Apple | 5.9K |
| 7 | Productivity | 🍎 Apple | 5.8K |
| 8 | Finance | 🍎 Apple | 5.5K |
| 9 | Entertainment | 🍎 Apple | 4.9K |
| 10 | Shopping | 🍎 Apple | 3.9K |
| 11 | Photo & Video | 🍎 Apple | 3.8K |
| 12 | Music | 🍎 Apple | 3.4K |
| 13 | Travel | 🍎 Apple | 3.2K |
| 14 | Food & Drink | 🍎 Apple | 3.1K |
| 15 | Social Networking | 🍎 Apple | 2.7K |
| 16 | Sports | 🍎 Apple | 2.4K |
| 17 | News | 🍎 Apple | 2.3K |
| 18 | Medical | 🍎 Apple | 2.0K |
| 19 | Reference | 🍎 Apple | 2.0K |
| 20 | Book | 🍎 Apple | 1.5K |
Categories with Most In-App Purchases
Which categories rely most heavily on IAP monetization.
| # | Category | Apps with IAP |
|---|---|---|
| 1 | Sports | 505 |
| 2 | Role Playing | 356 |
| 3 | Simulation | 348 |
| 4 | Strategy | 334 |
| 5 | Puzzle | 332 |
| 6 | Action | 325 |
| 7 | Casual | 307 |
| 8 | Board | 305 |
| 9 | Arcade | 293 |
| 10 | Adventure | 285 |
| 11 | Educational | 274 |
| 12 | Racing | 267 |
| 13 | Social | 265 |
| 14 | Card | 263 |
| 15 | Education | 261 |
Top Developers by App Count
| # | Developer | Store | Apps |
|---|---|---|---|
| 1 | TvStartup Inc. | 🍎 | 204 |
| 2 | CINC Systems | 🍎 | 202 |
| 3 | Coding Minds, Inc. | 🍎 | 202 |
| 4 | Makeover Mania Story Games | 🍎 | 201 |
| 5 | omer cetin | 🍎 | 201 |
| 6 | Alexander Pyjik | 🍎 | 200 |
| 7 | Create Community | 🍎 | 200 |
| 8 | PressPad Sp. z o.o. | 🍎 | 157 |
| 9 | rahul baweja | 🍎 | 151 |
| 10 | Pentagon2000 | 🍎 | 142 |
| 11 | Voodoo | 🍎 | 140 |
| 12 | Gray Television Group, Inc. | 🍎 | 134 |
| 13 | AI Games FZ | 🍎 | 133 |
| 14 | Loyal Foundry, Inc. | 🍎 | 132 |
| 15 | Juicestand Inc | 🍎 | 123 |
Frequently Asked Questions
How many apps are in the app stores in Q3 2025?
App Pricing Lab tracks 135.8K apps: 118.0K on Apple App Store and 17.8K on Google Play.
What percentage of apps offer in-app purchases?
8% of all tracked apps (11.5K) offer in-app purchases. IAP is the dominant monetization strategy in mobile apps.
What is the average app rating?
The average rating is 3.8 out of 5 stars across 135.8K apps.
What is the average price of paid apps?
Paid apps cost $54.82 on average. However, 93% of apps are free to download.
How is this data collected?
App Pricing Lab crawls the Apple App Store and Google Play daily, tracking rankings, pricing, IAP items, and developer information . Updated daily.