App Pricing Guides
Data-backed guides for app price research, IAP monitoring, and category pricing strategy.
136.1K
Apps tracked
18.5K
Apps with IAP
118
Category/store pairs
Practical tips
How Much Do Apps Cost?
Use live App Pricing Lab data to understand free, paid, and premium app pricing patterns across the major app stores.
Read guideIn-App Purchase Pricing Guide
A practical guide to IAP price ranges, catalog changes, and what to compare before choosing or building an app.
Read guideFree vs Paid Apps
Compare free and paid app patterns by category, including where paid apps still hold pricing power.
Read guideHow to Track App Price Drops
Learn how IAP price drops and increases are detected, and how to interpret recent pricing moves.
Read guideCategory guides
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